About C2Local
Being good at what you do and being good at getting customers through the door are two very different things.
If you're an independent professional, you know exactly what I'm talking about.
You wear all the hats. You manage appointments, provide the service, do all the upkeep, pay the bills, and somewhere in there you're supposed to find time to promote your business.
And while everybody seems to have an opinion about what you should be doing to market yourself, figuring out what actually works and how to get it done is another story altogether.
That's where I come in.
A Little Backstory
Back in 2012, when I was getting my business off the ground here in Las Vegas, I began working with independent contractors at BodySpa, one of the mega-salons we have here in town.
And I started noticing something.
Every time I visited my clients, I'd notice a few new faces in the building. Unfortunately, I'd also notice that there were empty chairs where a few people were missing.
These were talented people who were good at what they did. They just couldn't get enough customers through the door to keep going.
And here's the thing. I knew enough to help them, but they couldn't afford the traditional rates I was charging.
That stuck with me.
What That Means for You
I like to say that I help make the complicated stuff doable.
I spend an unreasonable amount of time studying local marketing, figuring out what works, what doesn't, and how technology can make the whole process easier. It's kind of what I do.
And I share what I learn so you can make smarter decisions about marketing your business without having to become a marketing expert yourself.
Because at the end of the day, this isn't about websites, social media, Google rankings, or the latest shiny marketing gadget.
It's about putting cheeks in the seats and keeping them coming back.
You focus on doing what you do best. I'll focus on helping you make sense of the marketing.
Looking forward to connecting!
About C2Local
Being good at what you do and being good at getting customers through the door are two very different things.
If you're an independent professional, you know exactly what I'm talking about.
You wear all the hats. You manage appointments, provide the service, do all the upkeep, pay the bills, and somewhere in there you're supposed to find time to promote your business.
And while everybody seems to have an opinion about what you should be doing to market yourself, figuring out what actually works and how to get it done is another story altogether.
That's where I come in.
A Little Backstory
Back in 2012, when I was getting my business off the ground here in Las Vegas, I began working with independent contractors at BodySpa, one of the mega-salons we have here in town.
And I started noticing something.
Every time I visited my clients, I'd notice a few new faces in the building. Unfortunately, I'd also notice that there were empty chairs where a few people were missing.
These were talented people who were good at what they did. They just couldn't get enough customers through the door to keep going.
And here's the thing. I knew enough to help them, but they couldn't afford the traditional rates I was charging.
That stuck with me.
What That Means for You
I like to say that I help make the complicated stuff doable.
I spend an unreasonable amount of time studying local marketing, figuring out what works, what doesn't, and how technology can make the whole process easier. It's kind of what I do.
And I share what I learn so you can make smarter decisions about marketing your business without having to become a marketing expert yourself.
Because at the end of the day, this isn't about websites, social media, Google rankings, or the latest shiny marketing gadget.
It's about putting cheeks in the seats and keeping them coming back.
You focus on doing what you do best. I'll focus on helping you make sense of the marketing.
Looking forward to connecting!
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