The Article Archive

Local Marketing Tips for Independents

If You Think Blogs Are Old-Fashioned and Useless... You’re Not Entirely Wrong

Most business blogs are useless because they lack a job. Learn how focused articles help Google understand your business, even when they never rank.

How to Stop Using Your Social Media Wrong

You don't need to be an influencer to make social media work. Learn how use your feed to turn curious visitors into potential customers.

Don't Let AI Tell Your Story. It's Not Good At It

Learn how to personalize AI-generated content so it reflects your business, your experience, and the people you serve instead of sounding like every other competitor out there.

Every One of Your Reviews Is a Conversation Between Two Strangers

Would you be okay if your former customers decided to have a conversation with your future customers? Explore a different way of looking at your online reputation.

Reviews 101: The Three Things People Notice When They Check Your Reviews

Customers looking at online reviews notice more than your star rating. Learn the three parts of your review profile that influence trust and how to strengthen each one.

Reviews 101: Why Great Service Doesn't Automatically Get Great Reviews

Great service alone won't build your online reputation. Learn why reviews require a strategy and why they're one of the most valuable marketing assets your business has.